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Feel better about marketing™The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with.It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite.UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY

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Recent Episodes
  • 163: Karen Dobres on a game-changing approach to women’s football
    May 16, 2025 – 44:43
  • 162: Howard Ibach on why better briefs breed better results.
    May 2, 2025 – 54:06
  • 161: Adam Ferrier on why listening to your customers can be bad for your brand
    Apr 18, 2025 – 42:07
  • 160: Shane Stewart on how to build brands with fizz
    Mar 28, 2025 – 55:12
  • 159: Alex Smith on the battle to make business strategy better
    Mar 14, 2025 – 01:04:52
  • 158: Paul Dervan on a marketing future that embraces mistakes and machines
    Feb 28, 2025 – 56:09
  • 157: Patrick Freyne is here to save us from a Productive life
    Feb 7, 2025 – 56:53
  • 156: Tom Fishburne on why the best marketers are the ones who can laugh at themselves
    Jan 24, 2025 – 50:25
  • 155: The mightiness of mininess with Gus Co-Founders Spencer LaVallee and Graham Douglas
    Jan 10, 2025 – 01:01:34
  • 154: Moira Creedon on why marketers must learn to love the language of finance
    Dec 13, 2024 – 01:08:50
  • 153: Peter Weinberg on humans, AI and a creative future for B2B
    Nov 29, 2024 – 01:03:19
  • 152: Ally Owen on why a more diverse creative industry is better for everyone
    Nov 15, 2024 – 50:58
  • 151: Christian Edwards on sharing life with a creative alter-ego
    Nov 1, 2024 – 01:06:39
  • 150: Mark Denton on why true creatives only get better with age
    Oct 18, 2024 – 01:07:56
  • 149: Dave Dye on the philosophy behind creating ads people actually enjoy
    Sep 20, 2024 – 01:33:14
  • 148: Dan Nelken on copywriting confidence, creatively winging it and not giving a forklift
    Sep 6, 2024 – 54:39
  • 147: Kevin Chesters on Shambles to Success via Strategy, Creativity and Muddy Fields
    Aug 23, 2024 – 01:03:58
  • 146: Why Brand Matters More Than Ever in B2B Marketing with the Marvellous Mimi Turner of the B2B Institute at LinkedIn
    Aug 9, 2024 – 01:31:04
  • 144: [BEST OF] Building a culture of creativity with ex-Burger King CMO, Fernando Machado
    Jul 26, 2024 – 39:48
  • 146: Why craft is crucial with copywriter Andrew Jolliffe.
    Jul 19, 2024 – 01:02:24
  • 145: Why craft is crucial with copywriter Andrew Jolliffe.
    Jul 12, 2024 – 01:02:24
  • 143: [BEST OF] Why advertising MUST entertain with Paul Feldwick.
    Jun 28, 2024 – 55:12
  • 142: Building the world’s first GEN-Z copywriting community, Word Tonic, with Carolyn McMurray and Em Goodier.
    Jun 14, 2024 – 58:06
  • 141: Lessons in Creative Leadership with Coca-Cola’s Adam Ross.
    May 31, 2024 – 56:43
  • 140: Unleashing your leadership potential with Scott ‘The Boom’ Morrison
    May 17, 2024 – 01:07:44
  • 139: A front row seat at The Howard Gossage Show with ad land greats Steve Harrison and Dave Dye
    May 3, 2024 – 01:04:23
  • 138: [BEST OF] Professor Karen Nelson-Field schools us on all things attention.
    Apr 19, 2024 – 44:20
  • 137: Meet Mr Gammon, the costume designer behind the award-winning Guinness ‘Sapeurs’ and ‘plug boy’ in the Sainsbury’s Christmas ad.
    Apr 5, 2024 – 01:12:26
  • 136: [BEST OF] Legendary copywriter and Creative Director, George Tannenbaum, vents eloquent fire on the state of the industry.
    Mar 15, 2024 – 01:22:43
  • 135: [BEST OF] A masterclass in managing distinctive brand assets with Jenni Romaniuk of the Ehrenberg-Bass Institute.
    Mar 1, 2024 – 01:03:24
  • 134: Dissecting ad land’s WORST Super Bowl in years with Andrew Tindall of System1
    Feb 13, 2024 – 56:28
  • 133: 10,634 brilliant marketers listened to our maiden episode with Richard Shotton. Now he’s back, almost exactly 5 years and 1 book better.
    Feb 2, 2024 – 58:15
  • 132: Feel better about marketing™ with Call to Action® [TRAILER]
    Jan 23, 2024 – 01:24
  • 131: [BEST OF] What Morph is really like - Gavin Strange, Director & Designer at Aardman Animations.
    Jan 19, 2024 – 01:15:45
  • 130: Taking aim at Amazon: Why physical retail will ALWAYS beat online with BOXPARK & Boxfresh founder Roger Wade.
    Jan 5, 2024 – 51:37
  • 129: How NOT to use AI as a strategist with Julian Cole, Strategy Finishing School
    Dec 15, 2023 – 58:24
  • 128: How Taskmaster creator Alex Horne keeps coming up with sensationally silly tasks
    Dec 1, 2023 – 49:18
  • 127: The current state of creativity in advertising with Alex Jenkins, Contagious
    Nov 17, 2023 – 54:14
  • 126: Why hope exists in the form of psychedelics with behavioural science leader & Nudgestock host, Tara Austin
    Nov 3, 2023 – 01:08:45
  • 125: How Lucky Saint is using brand codes to become iconic with Emily Laws, Head of Brand
    Oct 20, 2023 – 01:08:52
  • 124: Mind Your Business: Startle [Episode 3 of 3]
    Oct 11, 2023 – 32:20
  • 124: Mind Your Business: Startle [Episode 2 of 3]
    Oct 11, 2023 – 30:38
  • 124: Mind Your Business: Startle [Episode 1 of 3]
    Oct 11, 2023 – 32:17
  • 123: A masterclass in Proper Marketing with Tourism Australia CMO, Susan Coghill
    Oct 6, 2023 – 56:46
  • 122: Why we're wrong to think of ourselves as individuals with the HERDmeister, Mark Earls
    Sep 22, 2023 – 01:43:11
  • 121: How Tracksuit is turning the world of brand tracking upside down with Matt Herbert & Conor Archbold
    Sep 8, 2023 – 48:07
  • 120: Why you can't afford NOT to be creative with Contagious co-founder, Paul Kemp-Robertson
    Aug 25, 2023 – 01:02:18
  • 119: Writing a how-to-guide for ad land with author of Junior, Thomas Kemeny
    Aug 11, 2023 – 41:40
  • 118: Why the 'London bubble' is a myth with research duo, Andrew Tenzer & Ian Murray
    Jul 28, 2023 – 01:01:13
  • 117: How copywriter and messabouter Dave Harland wins work by confusing LinkedIn scammers
    Jul 14, 2023 – 55:16
Recent Reviews
  • PK_DXB
    One of the best
    Giles’ ability to separate signal from noise in what is a very noisy industry is refreshing. Amazing guests and relentless advocacy of what marketing should be and often how to get there. Subscribe and make your marketing life better.
  • cvhnicol
    If You’re a Marketer - You Need This
    Hey marketers - you need this podcast. G interviews various leaders with great insights. It’s crucial for staying the course in impactful marketing strategies. You’ll find inspiration, tangible ideas, and rich rationale for your next plan.
  • Dave Wakeman
    The best marketing podcast in the world.
    Hands down.
  • Phillip Oakley
    One of the best
    Giles and team have masterfully tapped into a stellar Twitter community to bring us some of the most creative and insightful minds in the world of marketing. The questions are smart and relatable, and you can feel the relationships built over time bubble up in the interview. Don’t miss this if you’re interested in marketing and bright people sharing their views and experiences.
  • SkinnyTallz
    Always good
    Fantastic show, great guests, deep dives into marketing! 🙌
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